Behavioral Marketing (Maverick)

The process of communicating with customers in regard to a prioritized “next best action” for a service provider is often regarded as the stuff of fantasy or assumed to be an enterprise-tech expense, costing 6 figured or upwards annually. Lone Star has built and scaled an application that accomplishes this feat without the need for large scale costs and implementations. 

Our rule-based behavioral marketing tool, Maverick, provides “Next Best Action” dynamic content including create customized messaging and product offers in ad zones across the suite of applications including:

• Customer Information System
• MyAccount 
• Emails
• Bills
• Text

Lone Star clients are enabled to create rules based on an unlimited number of unique attributes as well as historical and real time usage data.  The content designed to drive desired behaviors is created, tied to the above attributes, and published in real time.

Clients leveraging this app have deployed it in order run:

• behavioral residential demand response
• churn management programs reducing churn to lower than 1% monthly
• coordinate partnership sales for smart meters, warranties, solar and more
• reduce bad debt via better bill payment processes to lower than 2%
• reduce call center average talk times to 1/3 of industry standards with cost reductions accordingly